About Us

FOR THE LOVE OF WEARING BLACK.

When wearing all black is perceived through the eyes of the mainstream world, it is commonly seen as something to fear, question, or immediately judged or labeled as “goth”. And while we love gothic fashion and culture, BLACKCLOTH was born to inspire change and built to rebel against close-minded perceptions that exist amongst the static nature of the mainstream world. We aim to inspire wearing black as a representation of creative lifestyles and artistic self-expression.
“Black is not sad. Bright colors are what depresses me. They’re so … empty. Black is poetic. How do you imagine a poet?  In a bright yellow jacket? Probably not.” 
– Ann Demeulemeester
Black is the epitome of edgy fashion. It’s both rebellious and mysterious while also timeless and chic. We’re curated for creatives and freethinkers, and our passion is to provide an honest, affordable, modern, and unique online shopping experience that celebrates the beauty in all things dark, daring, and different.
“I wore black because I liked it. I still do and wearing it still means something to me. It’s still my symbol of rebellion—against a stagnant status quo, against our hypocritical houses of God, against people whose minds are closed to others’ ideas.”
– Johnny Cash